Our partnership with Sony began many years ago. Working on several projects together, we have designed numerous experiences rooted in showcasing their different lenses, and the possibilities that can be achieved when using them.

We showcased the new Sony 24-40-50mm lenses by shooting the Shehhi Tribe celebrations in Ras Al Khaimah. Authenticity and detail were paramount, particularly in capturing the quick movements in the tribe’s performances. 

With the Sony 14mm lens, we brought to life the skies of Abu Dhabi, and captured the stars above through incredible views of the Milky Way that showcased the level of detail possible with this lens.

And with the launch of the Sony A7 IV camera, we were given the opportunity to showcase off-road car culture across the Emirates.

Each Sony experience we developed gave the audience a chance to witness the range of their different lenses and the endless possibilities they provide.